Empowerment & Inspiration

Keke Palmer surprises African-American change leaders — EEW Magazine

McDonald’s USA, through its Black & Positively Golden movement, surprised its Future 22 leaders with $10,000 each, totaling $220,000, during a celebratory event in their honor at the ESSENCE Festival of Culture presented by Coca-Cola®.

These grants were awarded to help further the community-driven causes of these 22 change leaders, introduced earlier this year. Award-winning actress, singer & entertainer, Keke Palmer, took part in the surprise announcement as the Future 22 spokesperson.

From a STEM educator who is leveling the playing field for Black and brown children in computer science to a financial literacy champion who is bridging the financial gap in inner cities, these visionaries are shattering ceilings and breaking barriers to create meaningful change in communities across the country.  Since February, their stories have been told through an integrated marketing campaign that includes videos on social media, TV and radio spots voiced over by Keke, and more.


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